Singles' Day

Singles' Day - Everything you need to know for one of the most important days for online sales

Singles’ Day has become much more than just celebrating one’s bachelorhood, this Valentine’s Day for those without a partner has become one of the most interesting days for ecommerce, since its notoriety and therefore its sales have skyrocketed in recent years. Do you want to know more about it? In this article we tell you all about it.

Origin of Singles’ Day

It was born in China approximately 10 years ago to celebrate an increasingly common situation in the world’s population: being single. The fact that it is celebrated every year on the 11th day of the 11th month is not a coincidence, since this date represents the concept of individuality. This day claims that it is not necessary to have a partner to celebrate and give gifts. This has made ecommerce and marketplaces have experienced a large increase in sales on this day and more and more are proposing attractive promotions to attract an audience eager to buy online.

Increasing popularity of Singles' Day

As we have seen, initially its popularity was in China, but over the years its notoriety has increased so much that now Singles’ Day gets numbers that can compete with giants like Black Friday or Cyber Monday, and in some parts of the world 11/11 even far outnumbers these two days of huge online sales traffic. Global spending on Singles’ Day reached $152.1 billion in 2022, increasing 18.1% year-over-year (Source: Trusted Shops).

Singles' Day and online sales

This day started having so many online sales when Alibaba made it their own, offering amazing promotions year after year that have made it achieve amazing results. So much so that in 2020 Alibaba generated seven times more sales during Singles’ Day in China than Amazon did during its well-known Prime Day.

A tradition of online shopping that has expanded across Europe. A few years ago very few people knew about this day and now more and more brands are betting on making special offers thus increasing their sales volume. The increase of purchases on 11/11 increases year after year, in 2022 countries like Italy (80%), France (57%), and Germany (35%) saw their results increase on this day.

Singles' Day

What should I do if I want to take advantage of the boom on this day?

  1. Prepare special offers: On Singles’ Day, shoppers are looking for irresistible deals. Prepare discounts, promotions, and special offers on a wide range of products to attract consumers. It is important that you stay ahead of your competition or extend your promotions further, always keep an eye on what your competitors are doing to beat them to the punch on this important sales day.
  2. Highlight related products: there will always be some products that stand out more than others on Singles’ Day. Personal care, home, fashion, or technology products will be the most demanded on this day. If your offer is different, don’t worry, create a message dedicated to all those people who may come to your website.
  3. Plan your marketing strategy: design an effective marketing strategy to promote your offers. Use social media, email, and online ads to reach your audience effectively. Creating a creative message will always get your website more attention. These special days are a great opportunity not only to increase sales but also to increase your database.
  4. Make shopping easy: make sure that your website is easy to navigate and that the purchasing process is simple and fast. Competition in the online world is very high and users are becoming increasingly demanding.
  5. Offer free shipping: it can be a possibility to encourage sales, you can offer free shipping on purchases that day for orders of a minimum amount. Surely your customers will appreciate it.
  6. Personalize the Customer Experience: use data collection and segmentation to offer personalized offers and recommendations to your customers. This will make them feel valued and special. It is a great opportunity to reward repeat customers or attract those who have not yet purchased from you, do not forget any of these types of customers when it comes to rewarding their purchase.
  7. Provide complete information: make sure the products in your store have accurate and detailed descriptions. Also, including quality images will help the customer in their buying process.
  8. Show and reinforce your reviews: it is important to reflect the positive experiences of customers who have already made their purchase and are satisfied, that will give security and confidence to new customers and encourage them to try your product.
  9. Prepare your Customer Service: in high season, it is likely that your number of orders will grow exponentially, so your customer service team must be ready to provide the best customer service.
  10. Monitor and Learn: After Singles’ Day, analyze metrics and data to understand what worked and what didn’t. Use this information to improve your strategies for future highlights.

These are some generic tips for you to increase your sales and take advantage of all the online traffic on that day, but… if your number of orders increases above normal, you will have to focus your attention on logistics so that the customer experience is complete.

What should I keep in mind to get my logistics processes ready?

  1. Increase your inventory: make sure you have enough inventory of the most popular products you plan to promote. You must be prepared for an increase in demand and this will prevent lost sales due to lack of stock.
  2. Optimize your warehouse operations: prepare your warehouse to handle an increase in order volume. Efficiently organize products to best manage a spike in sales; a well-organized warehouse is synonymous with efficiency.
  3. Work with reliable carriers: work with carriers that can handle an increase in delivery volume. Coordinate with them to ensure they have the capacity to deliver orders on time. It is important to keep the focus on this point since they will be the ones in charge of delivering your product. Being always up to date, in terms of rates and services is very important to make quality shipments at the best price.
  4. Plan efficient delivery routes: optimize delivery routes to minimize travel times and transportation costs. Proper planning can help you meet delivery deadlines, especially if your e-commerce operates internationally.
  5. Offer fast shipping options: Many shoppers on Singles’ Day are looking for instant gratification. Offer fast shipping options, even at additional fees, to meet this demand.
  6. Implement real-time tracking: Provide customers with the ability to track their shipments in real-time. This will give them peace of mind and reduce customer service inquiries.
  7. Offer a good returns policy: the reality of online sales is that many of them end up in returns, to ignore this circumstance is a serious mistake. Having a transparent and simple returns policy will not only encourage your customers to buy from you, it will also improve their experience from start to finish and at the stock level you will be able to have the product back for better control of the total stock.
  8. Have specialized companies: having all the logistics processes up to date is not an easy task, so if your volume is considerable, the easiest thing to do is to have experts in the sector who can take your company’s logistics to the next level.

Now that your knowledge about Singles’ Day is much greater, it’s time to make the most of this important moment for online sales. Shipcloud will be happy to help you improve your logistics processes to meet all the demands in the best way.

Contact us to explore together how we can help you.

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